Luciana
The one who keeps everything moving. Strategy, client relationships and the vision that holds the whole team together.
luciana@bretzelbrand.comThe team behind the twist.
People
who
love
brands.
4 professionals. Two continents. One obsession.
Building brands that people actually remember.
Our Story
From
Buenos
Aires
to Baden-
Württemberg.
20 years on the making
Bretzel Brand Lab is an audiovisual design studio passionate about brand, web, product and packaging design. Based in Ravensburg, Germany and Buenos Aires, Argentina — but bringing creative energy to projects around the globe.
How it started
BTZ was created by two friends, Fede and Luciana, who decided to join forces to pursue a long-lasting dream: combine their experience and provide comprehensive, compelling design work that actually moves brands forward.
How we evolved
As we delivered more projects, we saw the same pattern in every client: once the brand was ready, there was no one on their team to take it forward digitally. Questions without answers, needs without solutions. That gap was too big to ignore — so we created the Digital Lab, and brought Santi on as Digital Lab Lead to close it.
The people
The team.
Fede
Designs wonderful masterpieces. If it needs to look great — it goes through Fede.
fede@bretzelbrand.com
Santi
If you can name it, he can code it. The force behind every digital system we build.
santi@bretzelbrand.com
Jenny
Handles all our lovely clients from Germany. The bridge between Bretzel and Baden-Württemberg.
jenny@bretzelbrand.comWhy Bretzel?
More than
a name.
Bretzel is more than a culinary delight. It's a symbol of celebration and community in Southern Germany — shared at local festivals and family gatherings, fostering connections among society.
We were captivated by the bretzel vibes and adopted its epic name and distinctive twist. Now, our mission is to craft twisted designs to create beloved brands and ignited fans.
We want to create meaningful brand experiences and advocates who will support and spread the value of your brand. That's the Bretzel promise — every brand we touch gets its own twist.
