Hello, hola: a letter from Bretzel

This is our story.

Our story: from Argentina to Germany

A world map, from Argentina to GermanyAn avenue in Buenos Aires leading to the ObeliscoCaminito, La BocaThe Casa Rosada, Buenos AiresOur mateThe Gemalter Turm, RavensburgThe Mehlsack towerThe BlaserturmThe Obertor, RavensburgRavensburg's coat of arms, after MerianOur Swabian bretzelA 1960s Buenos Aires colectivo driving the route

Our story

Image credits

How we got here

Our story.

  1. 01 · 20 years in the making

    20 years.

    Bretzel Brand Lab is a creative lab passionate about brand, web, product and packaging design. Based in Weingarten (Ravensburg area), Germany and Buenos Aires, Argentina, but bringing creative energy to projects around the globe.

  2. 02 · How it started

    Two friends.

    Bretzel was created by two friends, Fede and Luciana, who decided to join forces to pursue a long-lasting dream: combine their experience and provide comprehensive, compelling design work that actually moves brands forward.

  3. 03 · How we evolved

    One more.

    As we delivered more projects, we saw the same pattern in every client: once the brand was ready, there was no one on their team to take it forward digitally. Questions without answers, needs without solutions. That gap was too big to ignore, so we created the Digital Lab, and brought Santi on as Digital Lab Lead to close it.

The people

Three people.
One obsession.

Luciana, Strategy & clients
LucianaStrategy & clients
Fede, Brand Lab
FedeBrand Lab
Santi, Digital Lab
SantiDigital Lab

The one who keeps everything moving. Strategy, client relationships and the vision that holds the team together.

luciana@bretzelbrand.com

Designs wonderful masterpieces. If it needs to look great, it goes through Fede.

fede@bretzelbrand.com

If you can name it, he can code it. The force behind every digital system we build.

santi@bretzelbrand.com
Ready to start?

Let's twist
your business.

Not sure which lab? Talk to us and we'll figure it out together.