By crafting unique identity systems we help
brands to create meaningful connections
with people. That´s what we love to do.
DIGITAL CONTENT AGENCY
Scope of work:
Brand Design - Stationary - Mechandising - Web Design
The digital world is as exciting as it is complicated. It can be tough to stand out in it, but we faced that challenge together with the people of Planic!In this era where digital content abounds, generating and sharing quality content is essential. But if you don't have the right help and guidance, it can be very complicated. This is what Planic was created for.
We had to transmit technology, conviction, simplicity, and energy with Planic.We kept things simple with minimalist aesthetics, fine but defined strokes, and gradients to show versatility.
We used violets and magentas to convey vitality, energy, and creativity, and added a camouflaged power button to turn on all those ideas. This is how we created Planic.
Beard Care Product
Scope of work:
Brand Design - Product Design - Stationary - Packaging - Social Networks - Web Design
ØX is one of those jobs we love to do.
It's a project where we can get involved with the idea and work with the client from the very beginning! The intention was clear: a line of high-quality products for men's beard care. We had to give it a name, create its image, and define how it would be communicated. In short, we got to do what we love: create a new brand.
Their main products have a special characteristic: they're made from high-quality sandalwood, in a handmade process. That says a lot about the brand. So we decided to go ahead with an image and a name that would reflect that, and at some point link it to Nordic culture, because who knows more about beards than the Vikings, right?
That´s how ØX ("Axe" in Norwegian) was born, with a simple and minimalist image, but denoting quality and elegance. The predominance of black conveys comfort and distinction. We wanted to create something different from the "lumberjack" look that was all over the market at the time.
With that in mind we built the logo, brand elements, packaging, product presentations, website and social networks.
Scope of Work:
Brand Design - Web Design - Business Cards - Merchandising
Creating the image for a brand of interior design specialists was an incredible challenge! If anyone knows about colors and palettes, it's them!
That doesn't make it an arduous or difficult task, quite the opposite! It was an enriching process that was done together with the client and we loved every minute of it. The name was already decided, as was their preference for pastel colors. "Activemos" means "Activate" in Spanish, and it is a very important concept for our client, as it embraces all the strength and conviction that one must have to carry out one's own project.
We created Activemos.deco, a brand that conveys friendliness and confidence, but also strength and security, to reflect this.
Scope of work:
3d Product Modeling - 3d Product Render - 3d Animation - Motion Graphics - VFX
The client had already developed their brand and packaging, but needed an attractive and versatile way to showcase their products. That's why we decided to do 3D modeling and rendering of their products. This, unlike traditional product photography, gives the freedom to have as many images as needed and in the style that the client requires. And there's more! The versatility of digital, print, gigantographies, and even animation and audiovisual applications means that we can use the same packaging in so many different ways. To make sure that we get every detail right, we've recreated each packaging in a very detailed way. Sizes, colors, materials, even special inks – everything to create an image that is 100% faithful to the real physical product! We created high-quality polygonal models, texture maps, and lighting environments. We also did animation, compositing, and visual effects work for the TV commercials.
Dental Clinic
Ravensburg, Germany
Clothing Brand
Weingarten, Germany
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We work closely with our clients to create Brand identities
that reflects their vision
and values.
Our services:
Brand Design
Graphic Design
Video Edition
Video Post-Production
We transform ideas into beautiful designs that are user-friendly, helping Brands establish a strong online presence.
Our services:
Web Design
UI/UX Design
Web Development
E-Commerce
We help Brands create stunning Product and Packaging designs that are appealing, modern, and reflect their brand identity.
Our services:
Product and Packaging Design
3D Product Modeling
3D Rendering & 3D Animation
Motion Graphics and Visual Effects.
Bretzel Brand Lab is a team of 4 professionals on a mission to create great designs to build strong and beloved brands.
Our story began two decades ago in the vibrant city of Buenos Aires, Argentina. It´s a city brimming with creativity, diversity and passion, where our roots run deep.
Fast forward to today, we´re also proudly shaping brands in the scenic Baden-Württemberg, Germany.
Wondering why Bretzel Brand Lab?
When you see a bretzel you're captivated by its unique twisted shape that makes it awesome. We like that shape so much that we decided to make it our own and now our mission is to create twists that grow brands with unique and beloved identities.
luciana@bretzelbrand.com
fede@bretzelbrand.com
santi@bretzelbrand.com
jenny@bretzelbrand.com