All Work
Brand Identity Re-Branding Web Design & Development

Dr. Caroline
Wilson

Zahnarztpraxis — Ravensburg, Germany

20 Years of legacy preserved
1st Bretzel client in Germany
2 Generations, one identity
Dr. Caroline Wilson brand stationery

The project

Our first client in Germany came with a deeply personal brief. Dr. Caroline Wilson had inherited a beloved dental practice in Ravensburg from her mother, Dr. Susanne Cernovksy — along with the logo she had built over 20 years.

The challenge wasn't to replace it. It was to honour it. We carefully reimagined the identity — keeping the original tooth shape and the warmth behind it, while giving it a modern, elegant and minimalist touch that reflects Caroline's generation and vision.

From there we extended the system into a full stationery suite and a new website — clean, welcoming and built to make patients feel at home before they even walk through the door.

Client

Dr. Caroline Wilson

Location

Ravensburg, Germany

Year

2024

Lab

Brand Lab + Digital Lab

Scope of work

  • Rebranding
  • Color Palette & Typography System
  • Web Design & Development
  • Brand Guidelines

"Twenty years of trust — preserved, refined and ready for the next generation."

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