Dr. Caroline
Wilson
Zahnarztpraxis — Ravensburg, Germany
The project
Our first client in Germany came with a deeply personal brief. Dr. Caroline Wilson had inherited a beloved dental practice in Ravensburg from her mother, Dr. Susanne Cernovksy — along with the logo she had built over 20 years.
The challenge wasn't to replace it. It was to honour it. We carefully reimagined the identity — keeping the original tooth shape and the warmth behind it, while giving it a modern, elegant and minimalist touch that reflects Caroline's generation and vision.
From there we extended the system into a full stationery suite and a new website — clean, welcoming and built to make patients feel at home before they even walk through the door.
Scope of work
- Rebranding
- Color Palette & Typography System
- Web Design & Development
- Brand Guidelines
"Twenty years of trust — preserved, refined and ready for the next generation."
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