ØX

The project

ØX is one of those projects we love. No existing brand, no existing name — just a vision and a product worth believing in. Premium men's beard care, handcrafted from high-quality sandalwood. We got to do what we love most: create something from nothing.

The brief was simple and open: build a brand that reflects quality, elegance and craft. Something that stood apart from the lumberjack aesthetic saturating the market. The products themselves — handmade sandalwood combs, oils and accessories — pointed clearly toward something more refined.

We looked north. Who knows more about beards than the Vikings? That's how ØX — "Axe" in Norwegian — was born. A name with edge, with heritage, with character. The visual identity followed: minimal, dark, precise. Black as the dominant force, conveying distinction and confidence. A brand that doesn't shout — it commands.