The project
Bachi is a nano coffee roastery: specialty coffee roasted 90 grams at a time and shared with family, friends and lovely people. No shop, no subscriptions: every bag starts with a message.
A project that personal needed a brand with a face, so we gave it one: Bachi, the steam behind every coffee. Pink cap always backwards, eyes on every single batch. He peeks over a lowercase wordmark with “coffee” tucked into the i, and turns up everywhere: on stickers, on the website and across the first row of the Instagram feed.
Hot Pink × Mint on cream, black ink outlines. Loud on the outside, personal on the inside.
Then the digital side, from the same team: a one-page website where every coffee departs from its origin on a split-flap departures board, a “friends only” gate you wipe like a misted window, and a roast tracker that runs the roastery behind the scenes.
Scope of work
- Brand Identity & Lowercase Wordmark
- Mascot Character Design
- Logo Lockups & Colour System
- Sticker Set: Die-cut & Round
- Instagram Launch Grid
- Website Design & Development
- “Friends only” Password Gate
- Roast Tracker: Custom App
Let's twist
your business.
Not sure which lab? Talk to us and we'll figure it out together.