Planic

The project

The digital world is as exciting as it is overwhelming. Content is everywhere — but standing out in it takes more than just posting. Planic was created to be that guide: helping people and businesses generate quality digital content with the right strategy and support.

The brief called for a brand that communicated technology, conviction, simplicity and energy — all at once. A tall order, but the right one. We kept the aesthetics clean and minimalist — fine but defined strokes, gradients to convey versatility and movement.

For color, we went straight to violet and magenta — the palette of vitality, creativity and digital energy. And in the logo, we hid something: a camouflaged power button. A small detail that carries the whole idea — turn on your ideas, turn on your brand. That's Planic.